The next time you're in a Lexus dealership, pickup a brochure for their 2001 Lexus LX. My "Coastal", along with a Laughing Loon Panache built by Keith Davis is on the front page of the brochure.

The photo is dark, so it is kind-of hard to see my boat on the beach, but my Aleutian paddle sticks out like a sore thumb.

The photo is of two dudes on a seriously rocky beach at dawn (I guess) near Monterey, CA. One dude is carrying the Panache over his shoulder and holding a paddle while the other dude is looking out over the water. My boat is on the sand with the paddle over the cockpit.

On the inside cover, there is a photo of a guy leaning into the water and bracing. The camera is on the foredeck and behind the paddler is the beach, so I can only conclude, he just punched a small wave.

The copy says...

"Is it possible to wake too early? Climb to high? Explore too far?
These are the moments we live for: the perfect challenge, the perfect time, the perfect place. Out here where the pounding of the surf is the only thing louder than the pounding of your heart. These are the secluded beaches, the snow-swept mountains and the back-road hideouts we had in mind when we designed the perfectly amazing, practically unstoppable LX470. Because the best places in the world don't have their own off-ramps."

There is NO Lexus vehicle in site in either photos.

jim gabriel