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KBBS Archive 10,000
Re: The Ultimate Kayak Kit
Posted By: Shawn Baker In Response To: The Ultimate Kayak Kit (Dan Gunn)
Date: Thursday, 11 November 1999, at 11:43 a.m.
Hi Dan, Say, how was the trip in Ontario? Did you get to go? Can you give us a trip report?
To post URL's in the Optional Link URL box, you also have to give it an Optional Link Title, otherwise, it won't show up.
Hmm..a marketing project... for my graduate venture financing class, I marketed laundry stain removers! Yours sounds like more fun.
> If not, could please post a message here that explains what you would do
> if you were in charge of bringing a product like this to market. How would
> you improve over the competitors? What features and options would you
> include in the boat? What would be the best way to reach you as a
> customer? You get the idea, you all have bright ideas and I sure could use
> them for this project.Your survey pretty much asks the "good questions". I'd definitely recommend good Internet information, service, and support. You can really market to a wide audience through the Internet. Use "sound-bite" type ads in kayaking magazines to point people at your website. CLC, Pygmy, and Guillemot all do that--seems to be a good idea. Marketing your presence at sea kayaking symposiums wouldn't be a bad idea either.
Shawn
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KBBS Archive 10,000 is maintained by Nick Schade - Guillemot Kayaks with WebBBS 5.12.
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